Farm to Market was for many people the heart and soul of our south Austin community. For nearly fifteen years we had enjoyed the convenience and community of a walkable and well-curated grocery on South Congress. But more importantly, its steady presence in a rapidly evolving city gave our community a sense of place. Rising rents and a changing neighborhood led its proprietor, Peg McCoy, to sell the business in 2020. Its closure was symbolic and felt by many as a deeply spiritual loss.
As a personal passion project, I conspired with its employees to quietly collect video messages from longtime customers in the weeks leading up to the store's final day. On behalf of the dozens who participated I presented Peg with this edited tribute on Thanksgiving Day 2020, her last in business.