Background and Objectives

The devastating conflict in Gaza has created an unprecedented crisis in pediatric amputee care, with thousands of children requiring immediate and long-term support. Jordan's innovative response to this humanitarian emergency has modeled a new standard of care for amputee children in under-resourced areas.

This innovative work has begun to attract attention from medical professionals beyond the Middle East, but having operated largely out of public view since its inception, the venture is reaching a point where anonymity may be impeding opportunity.

The mission's credibility is borne by its outcomes, not its audience size.

While there’s no immediate need for public-facing social media platforms—the mission's credibility is borne by its outcomes, not its audience—the organization must at minimum be discoverable, with its Jordanian origins recognized and a path to participation set forth.

Planting a Digital Flag

We propose to create a modern, story-driven website that clearly communicates the initiative's origins, mission, and accomplishments.

A successful design will reflect the program itself—wholly uncomplicated in its purpose despite its complex and scalable foundation:

While the name Restoring Hope speaks broadly to the initiative’s impact, it falls short of expressing the vitality of the work.

Signaling the gravity of the mission and evoking the rich history of its operating arena, we propose a new identity: The Sycamore Project.

The name is rooted in the timeless symbol of the sycamore fig tree—a source of shade, strength, and renewal throughout the Middle East. The image evokes resilience, shelter, and the possibility of new life taking root, even in the harshest soil.

Whether the name is adopted verbatim or inspires an iterative process, we'll endeavor to build a brand identity that reflects the importance of the work.

Thank you for spending time exploring these ideas today! I'll leave you with a quick bit of background.

I’ve worn many hats over the years, identifying interchangeably and often concurrently as filmmaker, photographer, music composer, and digital designer. Along the way I've earned a Clio Award, two Emmy nominations, and a handful of niche industry honors whose names are too embarrassing to print.

In my professional collaborations with foundations and NGOs, I aim to bring creative, actionable insights to organizations who are often too busy delivering on their mission to pause and appreciate the big picture.

Feel free to linger on the site and check out some prior work. I welcome any and all feedback and input, so please be in touch!

David Rice | San Francisco
david@storybeat.media