What
An ongoing video series designed to attract new clients to the employment law practice at RD Law
Audience and platforms
- Earners <$100k on social media via short-form vertical video on YouTube
- Higher earners with more sophisticated expectations will discover a library of in-depth videos on the RD Law Group website.
Tone
Approachable • Authoritative • Reachable • Patient • Fun • Friendly
Creative Discovery and Exploration
Week of Sept 23
We’ll present for your review three videos covering topics TBD, each shot in a different location. With your feedback, we’ll refine the look and feel of the overall creative direction; items for discussion will be decisions around lighting and color treatment, camera and lens selection, location design, graphic and text overlays, and choice (or omission) of music.
Production
Week of Sept 30
Having aligned on creative direction, we'll compile topics and outlines for six short-form (1min or less) and two long-form (2-3min) videos. We can begin filming once the first few videos are outlined, and continue in a leapfrog manner.
Edit and delivery
Week of Oct 7
By now we'll have discussed a release cadence, and will deliver finished videos accordingly.
Cost and terms
- Any engagement requires an initial creative development fee of $2500.
- The initial package described above includes eight publish-ready videos at a cost of $400/video, or a total of $2400.
- Cost does not include hands-on publishing or paid promotion.
- RD Law may elect to continue production on an a la carte basis, and/or negotiate packages that bring down the cost-per-unit.
- Cost assumes production in a single location. Videos requiring multiple setups, public locations, or other complicating factors may incur additional costs and will be discussed on a case by case basis prior to filming.
- Upon acceptance of this proposal, an engagement fee of $2500 is payable net 10 business days. Balance is payable on satisfactory delivery of phase one and any future deliverables, net 20.
- This webpage will become password-protected 48 hours after sharing.