If we want a celebration of our anniversary, yes doing 2 videos and spending $30,000 would work. This larger vision is about filling a gap we currently have when it comes to storytelling.
It’s a piece we have been missing for years and it’s become very clear that hiring a real production team is our next step. With a national bank of content we can build infrastructure to support us for the next 3 years in marketing, storytelling and donor engagement. This is a grassroots activation
If it’s not now, it will be needed soon. The longer we wait, the more expensive it will be, and the less access we may have to different recipients depending on where they live. Every week is a new potential obstacle- it’s time to tell these story now.
These photos, videos and stories over the next three years can support millions in fundraising opportunities.
We are already paying MIXTE as a PR firm to get us national recognition. This kind of activation gives MIXTE something more than ‘just a story’ to work with. It allows us to use our story telling abilities, MIXTEs earned media strategy and truly rely on the evidence of our work, not just word of mouth.