Objective: Introduce new artist Chelsea Williams to press, lifestyle brands, and tastemakers.

Challenge: With nearly 100,000 new tracks uploaded to streaming services every day, do you really think they're going to read your email?

The Plan: Step out of the digital world with hand-crafted, thoughtfully curated gift boxes that embody Chelsea's High Desert Americana style- delivered to target contacts via USPS Priority Mail.

Results:

• 90% response rate.
• CMT features Chelsea in new artist spotlight, adds Dreamcatcher video to rotation.
• Cross-promotions on social, including giveaways from Martin Guitars, Crosley, and Airstream.
• Strong first impression kicks off important relationships.